LEGO Group has this week published a new set of environmental goals as it seeks to reduce the carbon footprint of its supply chain and move towards sourcing 100 per cent of its power from renewable sources.
The iconic toy manufacturer announced that it has inked a new partnership with the WWF Climate Savers Programme that will see the two organisations work together on a host of new green projects.
Most notably, the company said it would work with WWF to undertake a series of pilot projects with suppliers to reduce their carbon emissions and announced plans for a new strategy to enhance its resource efficiency and increase the use of renewable and recyclable materials.
It also pledged to reduce the amount of energy it takes to produce one tonne of LEGO products by at least 10 per cent by 2016, against a 2012 baseline, and committed to producing more renewable energy than the company uses in its facilities by 2016, effectively making it a 100 per cent renewables organisation.
"We have experienced strong growth for eight consecutive years and, as we grow, we are becoming increasingly aware of the impact we leave on the planet," said LEGO Group's CEO, Jørgen Vig Knudstorp, in a statement. "Partnering with WWF is an important step in our efforts to get the best out of our sustainability initiatives. We are proud to contribute to WWF's overall vision of 100 per cent renewable energy by 2050 and already now they have played a part in the targets we have set - and how we can achieve them."
Robbert Stecher, senior vice president for corporate affairs at the LEGO Group, said that much of the focus of the partnership would be on tackling supply chain emissions that account for 90 per cent of the company's total carbon footprint.
"If we are able to inspire and enable our supply chain to also achieve a reduction in their production at a similar level [to that planned by LEGO], the total emissions would be reduced by 100,000 tonnes," he said in a statement. "Such a reduction would be equivalent to taking approximately 28,000 cars off the streets. We feel that it is natural to engage in a closer dialogue with our suppliers so that, together, we can join forces to reduce the carbon emissions and collaborate on a common goal of making a positive impact on the environment and society at large."